Here's an interesting aside. Airfix (well Modiphius Entertainment - who are well used to this sort of thing and seem to be getting licenses all over the place in true 'Mongoose' fashion) have finally jumped on the wargame/boardgame/cardgame bandwagon.
(Thanks to the 'Numbers, Wargames & Arsing About' Blog for this)
Of course, in the real world, the company's troubled past, combined with a general distancing from what took decades to really become an industry, would probably have meant that they would never really have entered the traditional wargame market with any real intent, until recent years. But, the fact that any British 'kid' in their 40s would have started here is testament to the staying power of these cheap plastic figures and the battles we used to have - without those pesky rules getting in the way.
I do somehow dream of an alternate reality where Airfix did this in 1977, then got the license for importing American style RPGs and hex'n'chit wargames, and the UK wargames market flourished, and they took control, and a certain fledgling Games Workshop went in a completely different direction, and...*SHOCK*...Warhammer never happened.
(No, I'm teasing...no really...I think).